Product Discovery
I clarify the user, business problem, workflow, constraints, and success criteria before building.
Welcome
Product Manager & Technical Product Owner
AI-native builder | SaaS | Marketplaces | Internal Systems
I’m a product manager and AI-native builder who turns business and operational problems into working software. I work across discovery, requirements, workflows, delivery, testing, and iteration, and I use AI-assisted development to build and validate products across logistics, EdTech, SaaS, marketplaces, and internal systems.
10+
Product initiatives
MVPs
Functional MVPs & staging systems
5
Domains: SaaS, logistics, marketplaces, EdTech, AI workflows
My Skills
How I Work
I combine product thinking with hands-on building. I frame the problem, write requirements, design workflows, make technical decisions with engineers, build or guide MVPs, and get products ready for testing and launch.
View Product WorkProduct Delivery
I translate ideas into PRDs, user journeys, roles, permissions, MVP scope, and staged releases.
AI-Native Building
I build products that use AI (LLM workflows, RAG, human-in-the-loop), and I use AI tools daily to prototype, document, and ship faster.
Technical Collaboration
I can discuss APIs, databases, authentication, access control, staging environments, and product trade-offs with developers and vendors.
Portfolio
Products & Platforms
Full products and websites, built end to end.
Logisticsproject shot
Etad Hub
A live logistics operations platform that provides practical tools for delivery companies. It transforms operational Excel files into structured reports, courier performance cards, restaurant evaluations, and violation notifications ready for delivery.
DecisionProcess sensitive operational files locally inside the browser and use a local desktop agent for WhatsApp delivery, reducing exposure of payroll, ID, banking, and courier data.
StatusLive product with three working logistics tools.
LogisticsOperations AutomationExcel ProcessingData PrivacyLocal ProcessingReportingWhatsApp Integration
Visit siteEdTechproject shot
Earab
A mobile-first Arabic grammar learning platform with a progressive curriculum, varied exercises, instant feedback, full-sentence parsing, and gamified learning mechanics.
DecisionTeach grammar through progressive practice and complete sentence analysis instead of relying only on isolated questions or memorized rules. The product includes partial scoring, clear error explanations, and content review controls.
StatusLive product with a guest lesson available without registration.
EdTechArabic LearningGamificationMobile-FirstPWAContent ManagementProduct Delivery
Visit siteSaaSproject shot
Logistics Operations System
Internal operations system for logistics companies, covering requests, roles, permissions, task assignment, HR, finance, fleet, operations, and a courier portal.
DecisionModel real cross-department workflows instead of building a generic admin panel.
StatusFunctional staging system - pilot not launched.
SaaSLogisticsInternal ToolsLaravelPostgreSQLRole-Based AccessWorkflow Automation
Visit siteMarketplaceproject shot
Fragrance Marketplace
Multi-vendor marketplace for new and pre-owned fragrances, including auctions, seller workflows, product listing, payment, shipping, and buyer protection concepts.
DecisionSimplify seller listing through a one-page product flow connected to a fragrance library.
StatusFunctional pre-launch product - catalog completion pending.
MarketplaceE-commerceAuctionsSeller WorkflowsPaymentsShipping
Visit siteProjectproject shot
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Tools & Automation
Utilities I built to solve real operational problems.
B2Bproject shot
Discover
A B2B prospecting tool that identifies businesses by activity and geographic area, organizes available company and contact information, and supports outreach through WhatsApp and email.
DecisionCombine business discovery, contact organization, and outreach preparation in one workflow instead of moving manually between maps, spreadsheets, WhatsApp, and email.
StatusWorking access-controlled product.
B2BSales OperationsLead DiscoveryGeographic SearchData ProcessingWhatsAppEmail Automation
Visit siteContact
Let's Discuss Product Roles or Collaboration
I'm open to Product Manager and Technical Product Owner roles in Riyadh, especially where product discovery, hands-on product building, SaaS, marketplaces, logistics, internal systems, or AI-enabled products matter.